Play the long game

T0059

Play the long game can mean a couple of things:

1. To plan messaging and allow it to grow organically without conducting your own amplification. This is methodical and slow and requires years for the message to take hold.

2. To develop a series of seemingly disconnected messaging narratives that eventually combine into a new narrative.

‌Examples:

• China and its constant messaging that Taiwan and Hong Kong are part of one China.