Outsourcing
From ADTAC Disinformation Inventory
ADT002 February 15th 2021
When an actor utilizes PR firms, marketing agencies, analytical groups (eg. Cambridge Analytica), or hires private citizens, to promote their agenda using both conventional means of content promotion as well as disinformation.
Ex: Ugandan president outsourcing to PR firms[1], Donald Trump’s campaign using Cambridge Analytica.[2]