Center of Gravity Analysis

From ADTAC Disinformation Inventory


Recon/research to identify "the source of power that provides moral or physical strength, freedom of action, or will to act." Thus, the center of gravity is usually seen as the "source of strength". Includes demographic and network analysis of communities‌

Disinformation creators will be out doing research on their target communities and target decision makers. What they look for will depend on what they’re doing. Generally will see an initial research phase, with a list of 4-5 things, then may or may not see some A-B testing of messaging to a centre of gravity that then gets honed to a specific audience.


  • A-B testing of messaging, e.g. variations on inauthentic messages, images etc being tried at the same time
  • Audience testing of messaging, e.g. messaging being aimed at different audiences over time
  • Demographic research in searches[1]